DO YOU PAY THE TOLL?

On December 29, 2011, Seattleites found themselves with a new Toll Bridge.

While the bridge itself wasn’t new, the toll was.

For those not familiar with the Seattle area, we have two bridges that span Lake Washington – connecting the city, itself, with the suburbs and outlying areas.

I think it’s safe to say that hundreds of thousands of commuters rely on these bridges every single day.

So, enacting a toll was a really big deal.

Here’s what has happened since. Many commuters have simply refused to pay the toll. Instead, they are driving well out of their way and finding alternate routes.

They either travel across the second bridge – whether or not it is convenient to where they live or work – or they circumnavigate the lake completely.

What surprises me most about this, is that the folks who have chosen to drive around the lake or find alternate routes, don’t seem to be concerned about the extra distances they’re driving, or the additional expense for gas.

Meanwhile, for those who opt to pay the toll, the route into the City is straight sailing all the way – a huge improvement over snarled traffic jams that used to be the norm.

Of course, whether to pay the toll or not, that’s up to the individual and their unique circumstances.

In the end it’s all about choices.

The analogy here, is that we often make similar decisions when it comes to buying new furniture – whether to go all out and invest in superior quality and a better experience – the equivalent of paying the toll – or settling on something more affordable that fits our budget here and now.

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